S Verlagsstrategien (MA)
Dozent:innen: Prof. Dr. Christoph Bläsi
Kurzname: Verlagsstrategien
Kurs-Nr.: 05.610.570
Kurstyp: Seminar
Format: online
Digitale Lehre
!: On the basis of current projections, this seminar, too, will take place in the digital sphere, at least for the most part.
Empfohlene Literatur
Strategic management and competitive advantage : concepts and cases / Jay B. Barney ; William S. Hesterly; Strategic management in the media : theory to practice / Lucy Küng
Inhalt
VERLAGSSTRATEGIEN: STRATEGIC MANAGEMENT IN PUBLISHING
In this *** English-language *** seminar, we will a) learn about analytical dimensions of strategic relevance for (media / book) businesses as well as corresponding strategic options (Barney/Hesterley, Küng) and b) work through interesting recent articles on strategic aspects of the book / media industry (from journals like Logos, Publishing Research Quarterly, etc.). As a result, students will be able to drill down in the face of selected contemporary industry observations on their own – by writing a (small) analysis (as one option for the seminar paper) …
Zusätzliche Informationen
!: Credits on the basis of („Leistungsnachweis“): presentation in the seminar („Referat / Teilsitzungsleitung“), semester paper („Hausarbeit“)
Termine
| Datum (Wochentag) |
Zeit |
Ort |
| 03.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 10.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 17.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 24.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 01.12.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 08.12.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 15.12.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 05.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 12.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 19.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 26.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 02.02.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 09.02.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
S Verlagsstrategien (MA)
Dozent:innen: Prof. Dr. Christoph Bläsi
Kurzname: Verlagsstrategien
Kurs-Nr.: 05.610.570
Kurstyp: Seminar
Format: online
Digitale Lehre
!: On the basis of current projections, this seminar, too, will take place in the digital sphere, at least for the most part.
Empfohlene Literatur
Strategic management and competitive advantage : concepts and cases / Jay B. Barney ; William S. Hesterly; Strategic management in the media : theory to practice / Lucy Küng
Inhalt
VERLAGSSTRATEGIEN: STRATEGIC MANAGEMENT IN PUBLISHING
In this *** English-language *** seminar, we will a) learn about analytical dimensions of strategic relevance for (media / book) businesses as well as corresponding strategic options (Barney/Hesterley, Küng) and b) work through interesting recent articles on strategic aspects of the book / media industry (from journals like Logos, Publishing Research Quarterly, etc.). As a result, students will be able to drill down in the face of selected contemporary industry observations on their own – by writing a (small) analysis (as one option for the seminar paper) …
Zusätzliche Informationen
!: Credits on the basis of („Leistungsnachweis“): presentation in the seminar („Referat / Teilsitzungsleitung“), semester paper („Hausarbeit“)
Termine
| Datum (Wochentag) |
Zeit |
Ort |
| 03.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 10.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 17.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 24.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 01.12.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 08.12.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 15.12.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 05.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 12.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 19.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 26.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 02.02.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 09.02.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
S Verlagsstrategien (MA)
Dozent:innen: Prof. Dr. Christoph Bläsi
Kurzname: Verlagsstrategien
Kurs-Nr.: 05.610.570
Kurstyp: Seminar
Format: online
Digitale Lehre
!: On the basis of current projections, this seminar, too, will take place in the digital sphere, at least for the most part.
Empfohlene Literatur
Strategic management and competitive advantage : concepts and cases / Jay B. Barney ; William S. Hesterly; Strategic management in the media : theory to practice / Lucy Küng
Inhalt
VERLAGSSTRATEGIEN: STRATEGIC MANAGEMENT IN PUBLISHING
In this *** English-language *** seminar, we will a) learn about analytical dimensions of strategic relevance for (media / book) businesses as well as corresponding strategic options (Barney/Hesterley, Küng) and b) work through interesting recent articles on strategic aspects of the book / media industry (from journals like Logos, Publishing Research Quarterly, etc.). As a result, students will be able to drill down in the face of selected contemporary industry observations on their own – by writing a (small) analysis (as one option for the seminar paper) …
Zusätzliche Informationen
!: Credits on the basis of („Leistungsnachweis“): presentation in the seminar („Referat / Teilsitzungsleitung“), semester paper („Hausarbeit“)
Termine
| Datum (Wochentag) |
Zeit |
Ort |
| 03.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 10.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 17.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 24.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 01.12.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 08.12.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 15.12.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 05.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 12.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 19.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 26.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 02.02.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 09.02.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
S Verlagsstrategien (MA)
Dozent:innen: Prof. Dr. Christoph Bläsi
Kurzname: Verlagsstrategien
Kurs-Nr.: 05.610.570
Kurstyp: Seminar
Format: online
Digitale Lehre
!: On the basis of current projections, this seminar, too, will take place in the digital sphere, at least for the most part.
Empfohlene Literatur
Strategic management and competitive advantage : concepts and cases / Jay B. Barney ; William S. Hesterly; Strategic management in the media : theory to practice / Lucy Küng
Inhalt
VERLAGSSTRATEGIEN: STRATEGIC MANAGEMENT IN PUBLISHING
In this *** English-language *** seminar, we will a) learn about analytical dimensions of strategic relevance for (media / book) businesses as well as corresponding strategic options (Barney/Hesterley, Küng) and b) work through interesting recent articles on strategic aspects of the book / media industry (from journals like Logos, Publishing Research Quarterly, etc.). As a result, students will be able to drill down in the face of selected contemporary industry observations on their own – by writing a (small) analysis (as one option for the seminar paper) …
Zusätzliche Informationen
!: Credits on the basis of („Leistungsnachweis“): presentation in the seminar („Referat / Teilsitzungsleitung“), semester paper („Hausarbeit“)
Termine
| Datum (Wochentag) |
Zeit |
Ort |
| 03.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 10.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 17.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 24.11.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 01.12.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 08.12.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 15.12.2020 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 05.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 12.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 19.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 26.01.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 02.02.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |
| 09.02.2021 (Dienstag) |
14:15 - 15:45 |
00 011 SR 05
9125 - Bausparkasse Mainz |