Prof. Dr. Birgit Stark

Dr. rer. soc.

Since 2018
Director of the "Mainzer Medieninstitut"

Since 2014
Speaker of the research program “media convergence”

2013 – 2015
Executive director of the Department of Communication

Since 2011
Professor for Communication Sciences with the research focus media convergence at the Department of Communication

2010 – 2014
Member of the Management-Committee of the Cost Action “Transforming Audiences, Transforming Societies”

2006 – 2011
Research associate at the Austrian Academy of Sciences (Commission for comparative Media and Communication Sciences)
At the same time external lecturer at the St. Pölten University of Applied Sciences in Media Management program

2005
PhD Thesis at the University of Hohenheim “Fernsehen in digitalen Medienumgebungen. Eine empirische Analyse des Zuschauerverhaltens“ [Television in Digital Media Environments. An Empirical Analysis of Audience Behavior]

1997 – 2005
Research associate at the Department of Communication Sciences and Social Studies at the University of Hohenheim and project member in the research unit for media economy and communication sciences

1996 – 1997
Project Manager at the Institute for Empirical Social Research at Nuremberg

1995 – 1996
Research associate at the Institute for Employment Research of the Federal Employment Agency at Nuremberg

1988 – 1995
Studies of Social Sciences at the Friedrich-Alexander University Erlangen-Nürnberg [Nuremberg] with focus at law, social policy, empirical social sciences and communication sciences

 

Research focus

  • Media change and media convergence
  • Media consumption and reception
  • Media systems/media structures
  • Methods of market and communication research
  • Comparative media research

 

Memberships

International Communication Association (ICA)
International Association for Media and Communication Research (IAMCR)
European Communication Research and Education Association (ECREA)
Deutsche Gesellschaft für Publizistik und Kommunikationswissenschaft (DGPuK)[German Communication Association] Österreichische Gesellschaft für Kommunikationswissenschaft (ÖGK) [Austrian Communication Association] Netzwerk Medienstrukturen [network media structures]

 

Lead positions

Since 2018: Director of the "Mainzer Medieninstitut"
Since 2014: Speaker of the research program “media convergence”
2013 – 2015: Executive director of the Department of Communication
2010 – 2014: Member of the Management-Committee of the Cost Action “Transforming Audiences, Transforming Societies”

 

Currently teaching

  • Master course: Medialisierung [mediatization]
  • Bachelor course: Politische Kommunikation [political communication]