Dr. Pascal Schneiders

11/2024: PhD degree from the Department of Communication at Johannes Gutenberg University Mainz, PhD thesis: “The platformization of the news ecosystem. Indicators, interdependencies, and implications at the micro, meso, and macro levels.”

Since 02/2018: Research associate at the Department of Communication at the Johannes Gutenberg University of Mainz.

11/2015 – 03/2017: Student research assistant at the Department of Communication at the Johannes Gutenberg University of Mainz

10/2014 – 12/2017: Graduate Studies: Master Media Business at the Johannes Gutenberg University of Mainz and Pázmány Péter Egyetem in Budapest, Hungary. During that time: Internships at Frankfurter Allgemeine Sonntagszeitung and ARD Online

11/2014: Bachelor of Arts in Communication Sciences.

11/2012 – 01/2018: Student assistant at ARD Online, Mainz

10/2009 – 09/2012: Undergraduate studies: Bachelor Communication Sciences and Economics at the Johannes Gutenberg-University of Mainz and Universitat Abat Oliba in Barcelona, Spain. During that time: Student research assistant at the Department of Communication at the Johannes Gutenberg University of Mainz and internships at Rhein-Zeitung (Cochem an der Mosel), Verlag Philipp von Zabern (Darmstadt), Deutsche Bundesbank (Frankfurt)

Research focus

  • production, distribution and consumption of news in the digital age
  • reception, processing and effects of digital media products
  • media brands
  • media and platform governance

Memberships

  • International Communication Association (ICA)
  • European Communication Research and Education Association (ECREA)
  • Deutsche Gesellschaft für Publizistik und Kommunikationswissenschaft
  • Netzwerk Medienstrukturen
  • Young Scholars Network reception and effect studies (NaRezFo)
  • Alumnus of Freiherr-vom-Stein Network
  • Alumnus of Medienstudierende

Awards & Grants

  • DGPuK Theory Award 2025 for the article “Power and Autonomy: A Theoretical Framework for Analyzing the Platformization of Journalistic Media,” published in UFITA
  • First prize from the DGPuK 2025 for the best communication science journal article for the article “I make the world as I like. Opinion-forming relevance from a usage perspective,” published in Medien & Kommunikationswissenschaft (with Daniel Stegmann and Birgit Stark)
  • Young Talent Award of the DGPuK Specialist Group Media Economics 2024 for the contribution ‘Power and Autonomy. A theoretical framework for analysing the platformisation of journalistic media’
  • Grant for the teaching project "Media and Platform Governance in Practice - Media Policy is a Game" by the Gutenberg Teaching Council (09/2022-03/2023)
  • Junior Member of the Gutenberg Akademy (since 02/2022)
  • Alumnus of the Freiherr-vom-Stein-Alumni-Netzwork (since 10/2021)
  • Goldmedia Award for Master thesis "The message well I hear, the source alone is weak. Threats and opportunities of media branding in the age of social media"

Activities in the academic community

  • Junior spokesperson for the Gutenberg Academy Fellows Program (2023)
  • Spokesperson for the junior research group on effects and impact research (with Nicole Liebers, University of Würzburg) (2019-2021)
  • Reviewer for various journals (including Communications: The European Journal of Communication Research; Media and Communication; Humanities and Social Sciences Communications, Media International Australia) and national and international conferences
  • Organization of the doctoral colloquium at the IfP (2018-2020)

Teaching

Winter term 2025: Current Issues in Communication Studies (Bachelor) and Framework Conditions of the Media Industry (Master) and Media Systems and Media Policy (Master's program in Program and Editorial Management)

Winter term 2024/25: Seminars (Bachelor): Selected Issues in Media History, Law & Politics and Journalism as a Profession

Summer term 2024: New Media / Online Communication (Bachelor) and Latest Developments in Media Management (Master)

Winter term 2022/23: Seminars Selected Issues in Communication Science II (Master) and Selected Issues in Media History, Law & Politics (Bachelor)

Summer term 2022: Seminars: New Media / Online Communication (Bachelor) and Selected Issues in Communication Science I (Master) and Exercise Method Application (Master)

Winter term 2021/22: Seminars (Bachelor): Journalism as a Profession and Selected Issues in Media History, Law & Politics

Summer term 2021: Seminars: New Media / Online Communication (Bachelor) and Selected Issues in Digital Communication (Master)

Winter term 2020/21: Seminars (Bachelor): Reading, understanding and writing Scientific Texts and Journalism as a Profession

Summer term 2020: Seminars (Bachelor): New Media / Online Communication and Media effects

Winter term 2019/20: Seminars (Bachelor): Journalism as a Profession and Selected Issues in Media History, Law & Politics

Summer term 2019: Seminar (Bachelor): Experiment

Winter term 2018/19: Seminars (Bachelor): Terms & Theories and Journalism as a Profession

Summer term 2018: Seminar (Bachelor): New Media / Online Communication (two courses)