Dr. Marc Ziegele

© Medienkonvergenz, JGU

Postdoctoral Researcher

Since 07/2015: Postdoctoral Researcher at the Department of Communication, University of Mainz

07/2015: Dr. phil in Communication Research. Topic of the dissertation: ‘The Discussion Value of Online News. An Analysis of User Comments on News Platforms’.

03/2010 – 07/2015: Research Associate at the Department of Communication, University of Mainz

11/2007 – 05/2010: Freelancer at the Südwestrundfunk (broadcasting company) in Mainz, online editorial staff, SWR1 Rhineland-Palatinate

11/2009:  Diplom-Medienwirt (Media Economics major); topic of the thesis: ‘The Chances and Risks of In-Game Advertising’

05/2008 – 11/2009: student representative of the Media Economics course of studies

04/2005 – 11/2009: Studies of Media Economics at the University of Mainz

2005 – 2008: Internships at Axel Springer in Berlin and at ZDF in Mainz with a focus on media economics and market research

2005 – 2006: Independent work as a manager of a student online platform and as a publisher of a city magazine

Current Projects

Research Agenda

  • Online communication (participation, privacy and self-expression, interactivity)
  • User comments and transitions in news consumption
  • Mediatisation of everyday life / media convergence
  • Media use and effects research
  • Media economy and marketing communication


  • Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) (German Association for Communication Science)
  • International Communication Association (ICA)
  • European Communication Research and Education Association (ECREA)
  • International Association for Media and Communication Research (IAMCR)
  • Young Scholars’ Network on Privacy and Web 2.0


  • Top Faculty Paper Award of the Journalism Division of the International Communication Association (2017, with Oliver Quiring)
  • Research grant from the "Friends of the University of Mainz" for an outstanding dissertation (2016)
  • Best Paper Award of the media use and effects research division of the German Association for Communication Science (DGPuK) for the proposal 'Not Funny! The Effects of Objective versus Humorous Journalistic Responses to Uncivil User Comments.' (2016)
  • Award for the best dissertation on media convergence, Research Center on Media Convergence, University of Mainz (2015)
  • Award for the poster ‘The Discussion Value of Online News’ within the poster contest of the Doctoral Student Days ‘Communication and Media 2010’ in Leipzig (Second Place)

Other activities

Reviewer for a number of scientific journals and volumes, e.g. Communication Yearbook, Journal of Computer-Mediated-Communication, Journal of Communication, New Media and Society, Cyber Psychology, Behavior, and Social Networking and Medien & Kommunikationswissenschaft (Media and Communication Science)


Phone: +49 (0) 6131-3922176
E-Mail: ziegele@uni-mainz.de