Dr. Christina Viehmann (née Koehler)

Research Assistant

ORCID: https://orcid.org/0000-0001-6673-0987

09/2019: Doctorate in communication science; title of dissertation: "Pressure or power ressource. The role of media in negotations among societal decision makers.

Since 11/2013: Research assistant at the Department for Communication, University of Mainz, Germany

10/2013:  Magister Artium (M.A) in Communication Studies, Political Science and Economics; Master's thesis „Grenzkosten, Eurobonds und Schattenbanken – aber was verstehen die Leser davon? Eine qualitative Studie zur Identifikation von textimmanenten und rezipientenseitigen Einflussfaktoren auf die Verständlichkeit von Wirtschaftsnachrichten“ („Marginal costs, Eurobonds and Shadow banks – But What Do Readers Really Understand? A Qualitative Study on the Identification of Text Immanent and Recipient-sided Influence Factors for the Comprehensibility of Business News“)

08/2011-01/2012: Internship with the client service team of the market and opinion research agency Millward Brown Lansdowne, Dublin, Ireland

06/2009-10/2013: Graduate assistant at the Department for Communication, University of Mainz (conceptual and organizational work in national and international content analysis projects on the financial and euro crisis)

10/2007-10/2013: Studies of Communication Science, Political Science and Economics at the University of Mainz, Germany

More internships and freelance work with the daily newspaper Main-Echo, the PR agency Hill&Knowlton and the journal HORIZONT (Resort Specials).


Research Focus

  • Media effects on the decision making of societal elites
  • Information processing of political and economic news content and resulting effects on citizens’ political and economic knowledge, attitudes, and behavior
  • Patterns and structure of media coverage on political and economic issues
  • Effects of computer-mediated-communication on societal solidarity (e.g. helping in cyberbullying, effects of hateful user comments)
  • Qualitative and quantitative methods (and the combination of both) for studying societal elites’ perceptions, considerations and actions in the media society (observations, survey, interviews, etc.)



2020: Dissertation Prize of the German Communication Association (DGPuK)

2020: Dissertation Prize of the Johhanes Gutenberg University Mainz

2015: "Science Award" of the German Reading Foundation (Stiftung Lesen) for the Master's thesis

2014: Naomi C. Turner-Preis of the World Association for Public Opinion Research (WAPOR) for the best conference paper authored by a student at the annual conference of the WAPOR 2014 in Nice (with Mathias Weber)

2013: Award of the Department of Communication at the University Mainz for the "Master thesis of the year 2013"


Activities in the academic community

  • Reviewer for national and international conferences and journals (Computers in Human Behavior, New Media & Society, Social Media + Society, ICA annual conferences, annual conferences of the Political Communication Section of the German Communication Sssociation)
  • Member of the European Communication Research and Education Association (ECREA), German Communication Association (DGPuK), International Communication Association (ICA), International Association for Media and Communication Research (IAMCR)
  • Functions in academic self-government (e.g., student represenative in the Gutenberg Council for Young Researchs and the department's board comittee, member of appointment committees; co-organizer of a section conference)



Address: Department of Communication, Jakob-Welder-Weg 12, 55099 Mainz, Germany
Room: Georg Forster building 03.309
Phone: +496131/39-29371
E-Mail: christina.koehler@uni-mainz.de